The Myth of Green Compromise

Myths have surrounded green products and services over the years since their first creation. From the perception that green products are too expensive, perform poorly, or that green living is unaffordable for the average household, so marketers should therefore only target environmentalists.

Other myths persist, such as customers should expect to make a trade-off if they want to be greener; they must sacrifice performance, price, safety or convenience.

However, recent studies show that while these myths persist, they are just that—myths. Consumers are increasingly demanding greener choices, and following years of global investment in research and technology, there are now commercial-grade options that do not compromise on any aspect.

The myth of compromising performance for sustainable outcomes

Historically, eco-friendly products served the environment before the consumer, which is where this myth originated.

Performance and efficiency are the key productivity benchmark measures for any business. Green products must deliver on performance. This is no longer a trade-off that customers will accept. For example:

• Business and household consumers demand green energy from renewable sources, but they do not want their energy feed disrupted.
• Consumers want lovely product packaging, but they want it sourced from a sustainable supply chain and to be recyclable.
• Investors want the value of their portfolio of ethical investments to grow, not decline.
• Electric or hybrid drivers want a vehicle that can easily match the performance and stamina of fossil-fuelled vehicles.

With performance a key requirement, product solutions must have a dual purpose that’s good for the consumer and good for the planet.

Increased demand for green and sustainable consumer and B2B products

Soon there will no longer be the option to choose between green products or services and their less eco-friendly alternatives. Green products and services will be the standard required to meet the growing public and regulatory demand for sustainable products that are equally good for consumers and the planet.

A study published by the Harvard Business Review found that products marketed with sustainable claims were reported as growing at 5.6 times faster than those without.

Global giant Unilever shifted early to greener products. Now its sustainable living products deliver 70% of its turnover growth.

Locally, according to research by parcel delivery service CouriersPlease, 90% of Australian consumers are now more likely to buy ethical and sustainable products rather than their less eco-friendly alternatives.

Research by Marketo shows millennials prefer purposeful purchases. This cohort is twice as likely to prefer a brand that shares their stance on sustainability. Growing consumer demand from millennials—who will make up to 70% of the workforce by 2025—is heavily influencing B2B purchases as pressure transfers to the supply chain to be more transparent and sustainable.

EcoTeq Mowers—Good for your business and the planet

EcoTeq’s 100% electric commercial zero turn mowers offer the same features and options available on combustion fuelled models – without compromising on performance. They deliver class-leading torque, battery life and durability across the entire range.

Cover more ground and more terrain, more quickly than ever before. All with zero emissions, less vibration and significantly less noise output; better for the operators and the public.

All of the Mean Green mowers in the EcoTeq range are purpose-built and constructed from a lightweight aircraft alloy. These also require less power to move, meaning faster speeds (up to 18.5 kph) and longer run times.

Because the mowers are not converted from diesel to electric vehicles, they are lighter still. And because they’re lighter, they perform better on sensitive surfaces.

The advanced Impulse Drive System (IDS)™ outputs the equivalent of a 37hp diesel engine, making it competitive with any conventionally fuelled mower in its class.

It is the combination of technology in both the equipment and the battery, on the back of more than 10 years research and development, that allows for the unique performance of the EcoTeq range.

Delivering up to 30 acres of mowing on a single charge, EcoTeq’s Mean Green mowers are the ideal choice for maintaining mid-sized public spaces.

When consumers are demanding greener, more sustainable choices from business and government, EcoTeq are ready to meet that demand without compromising performance or safety.

When it comes to EcoTeq, there is no need for a green compromise.

Discover the full range of EcoTeq mowers that will tick all your performance and sustainability requirements.